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Rock
Minnesota

10K

Population

$75K

Median Income

$272K

Median Home

R+28

Politics

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What stands out

Against every county in America, Rock County is unusual in three ways: unemployment is among the lowest in America (1.7%), the school test score is among the highest in America (3.71 where 3.0 is grade level), and violent crime is in the bottom 8% of American counties (3.0 per 1,000). Within Minnesota it ranks 1st of 87 counties for unemployment, counting from the bottom.

Where you are

You live in Rock County, Minnesota. 9,659 people live here with you, so most faces are familiar. The population held steady at 0.0% last year, and more Americans moved in than out (net +55).

Minnesota has a graduated income tax that reaches 9.85%, taxes Social Security above income thresholds, and has an estate tax with a $3 million exemption. In exchange it ranks near the top in health outcomes, school results and household income, and the Twin Cities metro holds more Fortune 500 headquarters per capita than any other. Winters are long and cold.

Money

The typical household here brings in $75,060 a year, higher than 82% of American counties. Employers pay an average wage of $53,870. Unemployment runs 1.7%, lower than almost every county in America. 10% of workers work from home.

Minnesota takes 6.2% of that median income in state income tax, about $4,621 a year.

Home

The median home costs $270K, pricier than 62% of American counties, about 2.0 years of the median household's income. A two-bedroom rents for around $804 a month. Property tax is 0.70% of home value, roughly $1,329 a year on that median home, lower than 65% of American counties. 77% of households own rather than rent.

Safety and health

Violent crime here is 3.0 per 1,000 residents, lower than 92% of American counties. Drug overdoses killed 7 people per 100,000 in 2024.

A child born here can expect to live 77.3 years, longer than 68% of American counties. There are 14 active physicians in the county, about 14.5 per 10,000 people. 5.9% of people under 65 have no health insurance.

School

Local students test at grade level 3.64 where 3.0 is national grade level, higher than almost every county in America. 94% of adults finished high school.

Neighbors and politics

In 2024 your neighbors voted Republican by 28 points. 75% of eligible voters turned out. Under Minnesota law you can get a concealed-carry permit on request, abortion is protected by state law, and marijuana is legal for adults.

Weather and risk

The year averages 47°F, highs near 58 and lows near 36, colder than 84% of American counties. About 23 inches of rain and snow fall a year. FEMA puts natural-hazard risk at 29 out of 100, safer than 71% of American counties; the county has had 16 federal disaster declarations since 1953.

Getting around, going out

Home internet averages 163 Mbps down, slower than 66% of American counties. There is 1 airport in the county, counting general aviation. For a night or a weekend out: 0.8 full-service restaurants per 1,000 people, 1 brewery.

Written from the figures below. Percentiles compare this county with every other county that reports the same figure; missing figures are left out rather than guessed.

Economy

Median Household Income$75K
This county
national avg ~$75K
Poverty Rate8.7%
This county
national avg ~11.5%
Unemployment Rate1.7%
This county
national avg ~3.8%
GDP per Capita$84,858
Federal Spending per Capita$1,217
Median Individual Earnings$44K
This county
national avg $45K
Professional/Management Workers41.7%
Average Adjusted Gross Income$78K
Avg Credit Score733
Work From Home %10.1%
This county
national avg 17.0%
Population Under 1825.1%
This county
national avg 22.0%
Single-Person Households29.7%
This county
national avg 28.0%
Banks & Finance Firms7
Income (20th Percentile)$30K
Income (80th Percentile)$137K
Income (95th Percentile)$216K
Bachelor's Degree or Higher27.4%
This county
national avg 34.3%
Less Than High School6.0%
This county
national avg 11.0%
Knowledge Economy GDP %0.8%
Dependency Ratio0.82
Medicare Spending / Person$3,444
SS Benefits / Person$4,272
Education Wage Premium1.95x
Median Earnings (Bachelor's)$55K
Median Earnings (Graduate)$71K
Median Earnings (HS Diploma)$36K
Public Assistance Recipients2.2%
Average Annual Wage$54K
Professional Services Concentration0.22x national
This county
1.0 = national average share
Federal Government Jobs Located Here30
Federal Share of Jobs Located Here0.8%
Residents Who Work for the Federal Government0.7%
Federal Civilian Share of Earnings0.8%

Housing

Sources: Zillow ZHVI · Census ACS 2022 · Tax Foundation 2023 (effective rates)

Median Home Value$272K
This county
$335K state avg
$303K national
Market Rent (ZORI)$788/mo
This county
$1450/mo state avg
$1400/mo national
Property Tax Rate0.70%
This county
1.02% state avg
1.10% national

Annual tax on median home: $1,329

Affordability & Supply

HUD Fair Market Rent (2BR)$973/mo
Home Price Change (1 yr)+6.9%++7.1% since 2024
Home Value to Income Ratio2.0x income
Severely Cost-Burdened Households5.7%
Homeownership Rate77.1%
This county
national avg ~65%

Market Activity

Sources: Zillow Research monthly · Redfin

Listings with Price Cuts— Low — market moving fast
17.9%
Active Listings
52
New Listings / Month
11

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Average pace
40 days
Months of Supply (Redfin)— Balanced market
4.6 mo
Sold Above List (Redfin)
10.0%
Sale-to-List Ratio (Redfin)— Buyers market — homes selling below list
93.2%

Source: Redfin · Updated monthly

Health

Life Expectancy77.3 yrs
This county
national avg ~78.5 years
Food Insecurity5.6%
This county
national avg ~11%
Food Environment Index9.3 / 10
This county
higher = better access
Primary Care Shortage Score16
This county
national avg 5
Mental Health Shortage Score19
Dental Care Shortage Score0
Healthcare Shortage Score11.7
Healthcare Offices9
Obesity Rate (BRFSS)37.0%
This county
national avg 32.0%
Smoking Rate (BRFSS)16.0%
This county
national avg 14.0%
Poor Health Rate (BRFSS)16.4%
This county
national avg 18.0%
Physical Inactivity (BRFSS)24.5%
This county
national avg 24.0%
High Blood Pressure (BRFSS)27.9%
This county
national avg 32.0%
Active Physicians14
Nursing Home Rating3.3 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients615 / 1,000
Medicare Cost per Beneficiary$11,881
Uninsured (under 65)5.9%
This county
national avg ~10%
Adults with Depression25.5%

Education

Math Test Scores3.71 grade level
Reading Test Scores3.58 grade level
HS Diploma Holders1,931
Bachelor's Degree Holders1,295
HS Completion Rate94.0%
This county
national avg ~85%

Safety

Violent Crime Rate3.0 / 1,000
This county
national avg ~4.0
Social Vulnerability (CDC SVI)13th pct
Drug Overdose Deaths (2024)7.4 / 100K

Climate & Air Quality

Natural Amenity Scale-4.2
January Sunshine0.14
January Temperature-1.54
Average Temp47°F+5.1% since 2022
Avg High Temp58°F+3.8% since 2022
Avg Low Temp36°F+7.4% since 2022
Median AQIAQI 44
Good Air Days235 days/yr
Unhealthy Air Days27 days/yr
Annual Precipitation22.6 in/yr+16% since 2022
Avg Storm Events12.6 storms/yr
Avg Annual Storm Damage$110K
Drought Index (2022)-0.88
Heating Degree Days7,207 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days782 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)8,182 HDD/yr
Cooling Degree Days (1901–2000 Baseline)652 CDD/yr
Avg Tornadoes / Year0.2
Avg Flood Events / Year3.6
Avg Hail Events / Year1.6
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)29 / 100
Community Resilience (FEMA)77 / 100
Federal Disaster Declarations16 since 1953
Fine Particulate Pollution (PM2.5)6.3 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)20 properties
FAA-Registered Airports2 total
Airports (excl. heliports)1 airports

Brewery Scene

Total Breweries1 breweries
Microbreweries1 microbreweries
Brewpubs0 brewpubs

Internet & Remote Work

Download Speed163 Mbps
This county
national avg ~120 Mbps
Upload Speed25 Mbps
Fixed Internet (Q1 2026)277 Mbps
Mobile Internet (Q1 2026)284 Mbps
Mobile Upload (Q1 2026)20 Mbps
Mobile Latency (Q1 2026)38 ms
Households with 100Mbps+99.7%
This county
national avg 75.0%
Cellular-Only Internet7.7%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)61 Mbps

EV Infrastructure

EV Charging Stations4 stations
DC Fast Chargers1 chargers
Level 2 EV Chargers6

Commute & Transit

Remote Workers494 workers
Public Transit Commuters1 workers
Walk to Work (workers)145 workers
Extreme Commutes (90+ min)22 workers
Walk to Work3.0%

Agriculture

Farms573 farms

Families & Childcare

Childcare Cost Burden27.5%
This county
national median ~27% of household income
Childcare Centers1.6 per 10K residents

Civic & Community

Voter Turnout74.9%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)4.628
Nonprofit Organizations86
Veterans Share6.4%
This county
national avg 7.0%
Married Adults59.1%
Never-Married Adults25.7%
Divorced Adults9.6%
Religious Organizations20
Asian Population0.7%
Native American Population0.7%
Membership Associations23.8 per 10K residents

Lifestyle & Services

Full-Service Restaurants0.75 per 1K residents
Nursing & Care Facilities16
Recreation Businesses5
Professional Services Firms16
Veterinary Practices3
Real Estate Firms6
Debt Burden
Avg Mortgage Balance$105K
Avg Student Loan Balance$9K
Avg Credit Card Balance$5K
Loan Delinquency Rate21.6%
This county
national avg 4.0%

Innovation

Inventor Rate0.20%

Politics

R+28

2024 Presidential · Minnesota was D+4 statewide

vs Minnesota State

Income tax
9.85%Same (state law)
Property tax
0.70%1.02% state avg
Politics
R+28D+4
COL Index
95state index (no county figure)

Population & Migration

Net Domestic Migration 2023

↑ +55

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.70x avg income)

Economic Mobility

54%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Rock County

Median home value: $270K

View on Zillow →View on Realtor.com →

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Taxes, cost of living, crime, schools, gun laws and more.

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

Your Priorities

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Quick Profiles

Dial in your priorities

Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

Don't care

State unemployment and job growth

Don't careHot market

Airport Access

Don't care

Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

Don't care

Annual sunny days per state

Don't careMax sunshine

Food Scene

Don't care

Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

Don't care

Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

Don't care

K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

Don't care

Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable