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Rock
Wisconsin

164K

Population

$71K

Median Income

$292K

Median Home

D+10

Politics

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What stands out

Against every county in America, Rock County is unusual in three ways: the property tax rate is in the top 6% of American counties (1.81%), home internet speed is in the top 13% of American counties (277 Mbps), and the uninsured rate is in the bottom 15% of American counties (6.5%). Within Wisconsin it ranks 4th of 72 counties for the property tax rate.

Where you are

You live in Rock County, Wisconsin. 163,817 people live here with you. The population held steady at 0.3% last year, and more Americans moved in than out (net +241).

Wisconsin has a graduated income tax reaching 7.65%, does not tax Social Security, and exempts some retirement income for residents 65 and over. Property taxes are high, largely for schools and local services, with a state lottery credit offsetting part of the bill. Milwaukee and Madison drive most job growth; the northern half of the state is lakes, forests and second homes.

Money

The typical household here brings in $70,630 a year, higher than 76% of American counties. Employers pay an average wage of $59,381. Unemployment runs 3.4%, higher than 51% of American counties. 7% of workers work from home.

Wisconsin takes 4.4% of that median income in state income tax, about $3,140 a year.

Home

The median home costs $296K, pricier than 69% of American counties, about 2.3 years of the median household's income. A two-bedroom rents for around $988 a month. Property tax is 1.81% of home value, roughly $3,499 a year on that median home, higher than 94% of American counties. 70% of households own rather than rent.

Safety and health

Violent crime here is 3.4 per 1,000 residents, lower than 74% of American counties. Drug overdoses killed 27 people per 100,000 in 2024, one of the harder-hit counties in the country.

A child born here can expect to live 77.1 years, longer than 65% of American counties. There are 297 active physicians in the county, about 18.1 per 10,000 people. Medicare rates the local hospitals 3.3 of 5 stars. 6.5% of people under 65 have no health insurance.

School

Local students test at grade level 2.98 where 3.0 is national grade level, higher than 52% of American counties. 92% of adults finished high school.

Neighbors and politics

In 2024 your neighbors voted Democratic by 10 points. 71% of eligible voters turned out. Under Wisconsin law you can get a concealed-carry permit on request, abortion is legal with limits, and marijuana is illegal.

Weather and risk

The year averages 49°F, highs near 59 and lows near 38, colder than 79% of American counties. About 32 inches of rain and snow fall a year. FEMA puts natural-hazard risk at 81 out of 100, riskier than 81% of American counties; the county has had 16 federal disaster declarations since 1953.

Getting around, going out

Home internet averages 277 Mbps down, faster than 87% of American counties. There are 6 airports in the county, counting general aviation. For a night or a weekend out: 0.7 full-service restaurants per 1,000 people, 2 breweries, 5 museums.

Written from the figures below. Percentiles compare this county with every other county that reports the same figure; missing figures are left out rather than guessed.

Economy

Median Household Income$71K
This county
national avg ~$75K
Poverty Rate10.3%
This county
national avg ~11.5%
Unemployment Rate3.4%
This county
national avg ~3.8%
GDP per Capita$63,509
Federal Spending per Capita$3,581
Median Individual Earnings$43K
This county
national avg $45K
Professional/Management Workers32.7%
Average Adjusted Gross Income$69K
Avg Credit Score687
Work From Home %6.7%
This county
national avg 17.0%
Population Under 1822.7%
This county
national avg 22.0%
Single-Person Households29.8%
This county
national avg 28.0%
Banks & Finance Firms82
Income (20th Percentile)$33K
Income (80th Percentile)$123K
Income (95th Percentile)$199K
Bachelor's Degree or Higher24.4%
This county
national avg 34.3%
Less Than High School7.8%
This county
national avg 11.0%
Knowledge Economy GDP %13.9%
Dependency Ratio0.66
Medicare Spending / Person$2,871
SS Benefits / Person$4,312
Education Wage Premium1.76x
Median Earnings (Bachelor's)$57K
Median Earnings (Graduate)$70K
Median Earnings (HS Diploma)$40K
Public Assistance Recipients2.3%
Average Annual Wage$59K
Professional Services Concentration0.61x national
This county
1.0 = national average share
Federal Government Jobs Located Here314
Federal Share of Jobs Located Here0.5%
Residents Who Work for the Federal Government1.5%
Federal Civilian Share of Earnings0.6%
Federal Contract Dollars Performed Here (FY2025)$474M
Contract Dollars Relative to Local Wages0.11x wages
Largest Award's Share of Contract Dollars85%

Housing

Sources: Zillow ZHVI · Census ACS 2022 · Tax Foundation 2023 (effective rates)

Median Home Value$292K
This county
$285K state avg
$303K national
Median Sale Price$258K
This county
$303K national
Market Rent (ZORI)$1215/mo
This county
$1200/mo state avg
$1400/mo national
Property Tax Rate1.81%
This county
1.51% state avg
1.10% national

Annual tax on median home: $3,499

Affordability & Supply

HUD Fair Market Rent (2BR)$1,246/mo
Home Price Change (1 yr)+5.1%−+3.2% since 2024
Home Value to Income Ratio2.3x income
Severely Cost-Burdened Households9.6%
Homeownership Rate69.9%
This county
national avg ~65%

Market Activity

Sources: Zillow Research monthly · Redfin

Sale-to-List Ratio— Buyers market — homes selling below list
98.2%
Listings with Price Cuts— Low — market moving fast
13.2%
Sold Above List Price
32.0%
Median Days to Close
28 days
Active Listings
437
New Listings / Month
152

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Slow — buyers have leverage
46 days
Months of Supply (Redfin)— Low inventory — sellers market
2.3 mo
Sold Above List (Redfin)— Competitive — many homes bid up
40.8%

Sale-to-List Cross-Reference

Zillow 98.2%  ·  Redfin 99.7%

Source: Redfin · Updated monthly

Health

Life Expectancy77.1 yrs
This county
national avg ~78.5 years
Hospital Rating3.3 / 5
This county
national avg 3.0 stars
Food Insecurity7.9%
This county
national avg ~11%
Food Environment Index7.9 / 10
This county
higher = better access
Primary Care Shortage Score17
This county
national avg 5
Mental Health Shortage Score22
Dental Care Shortage Score25
Healthcare Shortage Score21.3
Healthcare Offices170
Obesity Rate (BRFSS)41.7%
This county
national avg 32.0%
Smoking Rate (BRFSS)14.9%
This county
national avg 14.0%
Poor Health Rate (BRFSS)18.4%
This county
national avg 18.0%
Physical Inactivity (BRFSS)28.4%
This county
national avg 24.0%
High Blood Pressure (BRFSS)29.3%
This county
national avg 32.0%
Active Physicians297
Nursing Home Rating2.8 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients692 / 1,000
Medicare Cost per Beneficiary$11,151
Uninsured (under 65)6.5%
This county
national avg ~10%
Adults with Depression24.1%

Education

Math Test Scores3.00 grade level
Reading Test Scores2.96 grade level
HS Diploma Holders33,378
Bachelor's Degree Holders18,465
HS Completion Rate92.3%
This county
national avg ~85%
Private Schools37

Safety

Violent Crime Rate3.4 / 1,000
This county
national avg ~4.0
Firearm Fatality Rate9.9 / 100K
This county
national avg ~13.6/100K
Homicide Rate3.6 / 100K
This county
national avg ~7.5/100K
Drug Overdose Rate36.7 / 100K
This county
national avg ~21/100K
Traffic Fatalities13
Social Vulnerability (CDC SVI)30th pct
Drug Overdose Deaths (2024)27.4 / 100K
Suicide Rate16.6 / 100K
This county
national avg ~14/100K

Climate & Air Quality

Natural Amenity Scale-2.6
January Sunshine-0.23
January Temperature-0.97
Average Temp49°F+3.6% since 2022
Avg High Temp59°F+3.9% since 2022
Avg Low Temp38°F+3.2% since 2022
Median AQIAQI 46
Good Air Days131 days/yr
Unhealthy Air Days22 days/yr
Annual Precipitation32.4 in/yr-10% since 2022
Avg Storm Events12.4 storms/yr
Avg Annual Storm Damage$241K
Ozone Days205 days/yr
This county
national avg 50 days/yr
Drought Index (2022)0.28
Heating Degree Days6,662 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days819 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)7,285 HDD/yr
Cooling Degree Days (1901–2000 Baseline)647 CDD/yr
Avg Tornadoes / Year1.0
Avg Flood Events / Year2.8
Avg Hail Events / Year3.8
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)81 / 100
Community Resilience (FEMA)90 / 100
Federal Disaster Declarations16 since 1953
Fine Particulate Pollution (PM2.5)9.3 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)144 properties
FAA-Registered Airports13 total
Airports (excl. heliports)6 airports

Brewery Scene

Total Breweries2 breweries
Microbreweries2 microbreweries
Brewpubs0 brewpubs

Internet & Remote Work

Download Speed277 Mbps
This county
national avg ~120 Mbps
Upload Speed85 Mbps
Fixed Internet (Q1 2026)383 Mbps
Mobile Internet (Q1 2026)309 Mbps
Mobile Upload (Q1 2026)28 Mbps
Mobile Latency (Q1 2026)35 ms
Households with 100Mbps+97.0%
This county
national avg 75.0%
Cellular-Only Internet11.9%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)133 Mbps

EV Infrastructure

EV Charging Stations23 stations
DC Fast Chargers46 chargers
Level 2 EV Chargers34

Commute & Transit

Remote Workers5,433 workers
Public Transit Commuters409 workers
Walk to Work (workers)1,272 workers
Extreme Commutes (90+ min)1,265 workers
Bike Commuters0.2%
Walk to Work1.6%

Families & Childcare

Childcare Cost Burden36.8%
This county
national median ~27% of household income
Childcare Centers7.8 per 10K residents
Childcare Facilities35

Civic & Community

Voter Turnout70.5%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)3.725
Nonprofit Organizations628
Veterans Share7.4%
This county
national avg 7.0%
Married Adults50.3%
Never-Married Adults31.7%
Divorced Adults12.2%
Religious Organizations92
Asian Population1.1%
Native American Population0.2%
Membership Associations9.2 per 10K residents

Lifestyle & Services

Full-Service Restaurants0.73 per 1K residents
Colleges & Universities2
Nursing & Care Facilities90
Grocery Stores30
Arts & Entertainment Venues15
Hotels & Lodging32
Recreation Businesses39
Professional Services Firms191
Veterinary Practices26
Real Estate Firms123
Museums5
Debt Burden
Avg Mortgage Balance$74K
Avg Student Loan Balance$11K
Avg Credit Card Balance$4K
Loan Delinquency Rate41.4%
This county
national avg 4.0%

Innovation

Inventor Rate0.23%

Politics

D+10

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax
7.65%Same (state law)
Property tax
1.81%1.51% state avg
Politics
D+10R+1
COL Index
93state index (no county figure)

Population & Migration

Net Domestic Migration 2023

↑ +241

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.79x avg income)

Economic Mobility

40%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Rock County

Median home value: $296K

View on Zillow →View on Realtor.com →

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Explore Other Wisconsin Counties

Adams County, WisconsinAshland County, WisconsinBarron County, WisconsinBayfield County, WisconsinBrown County, WisconsinBuffalo County, WisconsinBurnett County, WisconsinCalumet County, WisconsinChippewa County, WisconsinClark County, WisconsinColumbia County, WisconsinCrawford County, WisconsinAll Wisconsin counties →

Full Wisconsin profile

Taxes, cost of living, crime, schools, gun laws and more.

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

Your Priorities

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Quick Profiles

Dial in your priorities

Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

Don't care

State unemployment and job growth

Don't careHot market

Airport Access

Don't care

Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

Don't care

Annual sunny days per state

Don't careMax sunshine

Food Scene

Don't care

Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

Don't care

Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

Don't care

K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

Don't care

Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable