Rock
Wisconsin

164K

Population

$71K

Median Income

$296K

Median Home

D+10

Politics

Economy

Median Household Income$71K

This county

national avg ~$75K

Poverty Rate10.3%

This county

national avg ~11.5%

Unemployment Rate3.4%

This county

national avg ~3.8%

GDP per Capita$63,509

Federal Spending per Capita$3,581

Median Individual Earnings$43K

This county

national avg $45K

Professional/Management Workers32.7%

Average Adjusted Gross Income$69K

Avg Credit Score687

Work From Home %6.7%

This county

national avg 17.0%

Population Under 1822.7%

This county

national avg 22.0%

Single-Person Households29.8%

This county

national avg 28.0%

Banks & Finance Firms82

Income (20th Percentile)$33K

Income (80th Percentile)$123K

Income (95th Percentile)$199K

Bachelor's Degree or Higher24.1%

This county

national avg 35.0%

Less Than High School7.8%

This county

national avg 11.0%

Knowledge Economy GDP %13.9%

Dependency Ratio1.05

Medicare Spending / Person$2,871

SS Benefits / Person$4,312

Education Wage Premium1.76x

Median Earnings (Bachelor's)$57K

Median Earnings (Graduate)$70K

Median Earnings (HS Diploma)$40K

Public Assistance Recipients2.3%

Average Annual Wage$59K

Professional Services Concentration0.61x national

This county

1.0 = national average share

Housing

Median Home Value$292K

This county

$285K state avg

$303K national

Median Sale Price$258K

This county

$303K national

Market Rent (ZORI)$1215/mo

This county

$1200/mo state avg

$1400/mo national

Property Tax Rate1.81%

This county

1.51% state avg

1.10% national

Annual tax on median home: $3,499

Affordability & Supply

HUD Fair Market Rent (2BR)$1,246/mo

Home Price Change (1 yr)+5.1%

Home Value to Income Ratio2.3x income

Severely Cost-Burdened Households9.6%

Homeownership Rate69.9%

This county

national avg ~65%

Market Activity

Sale-to-List Ratio— Buyers market — homes selling below list

98.2%

Listings with Price Cuts— Low — market moving fast

13.2%

Sold Above List Price

32.0%

Median Days to Close

28 days

Active Listings

437

New Listings / Month

152

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Slow — buyers have leverage

46 days

Months of Supply (Redfin)— Low inventory — sellers market

2.3 mo

Sold Above List (Redfin)— Competitive — many homes bid up

40.8%

Sale-to-List Cross-Reference

Zillow 98.2% · Redfin 99.7%

Source: Redfin · Updated monthly

Health

Life Expectancy77.1 yrs

This county

national avg ~78.5 years

Hospital Rating3.3 / 5

This county

national avg 3.0 stars

Food Insecurity7.9%

This county

national avg ~11%

Food Environment Index7.9 / 10

This county

higher = better access

Primary Care Shortage Score17

This county

national avg 5

Mental Health Shortage Score22

Dental Care Shortage Score25

Healthcare Shortage Score21.3

Healthcare Offices170

Obesity Rate (BRFSS)41.7%

This county

national avg 32.0%

Smoking Rate (BRFSS)14.9%

This county

national avg 14.0%

Poor Health Rate (BRFSS)18.4%

This county

national avg 18.0%

Physical Inactivity (BRFSS)28.4%

This county

national avg 24.0%

High Blood Pressure (BRFSS)29.3%

This county

national avg 32.0%

Active Physicians297

Nursing Home Rating2.8 / 5

This county

national avg ~3 stars

ER Visits per 1,000 Medicare Patients692 / 1,000

Medicare Cost per Beneficiary$11,151

Uninsured (under 65)6.5%

This county

national avg ~10%

Adults with Depression24.1%

Education

Math Test Scores3.00 grade level

Reading Test Scores2.96 grade level

HS Diploma Holders33,378

Bachelor's Degree Holders13,011

HS Completion Rate92.3%

This county

national avg ~85%

Private Schools37

Safety

Violent Crime Rate3.4 / 1,000

This county

national avg ~4.0

Firearm Fatality Rate9.9 / 100K

This county

national avg ~13.6/100K

Homicide Rate3.6 / 100K

This county

national avg ~7.5/100K

Drug Overdose Rate36.7 / 100K

This county

national avg ~21/100K

Traffic Fatalities13

Social Vulnerability (CDC SVI)30th pct

Drug Overdose Deaths (2024)27.4 / 100K

Suicide Rate16.6 / 100K

This county

national avg ~14/100K

Climate & Air Quality

Natural Amenity Scale-2.6

January Sunshine-0.23

January Temperature-0.97

Average Temp49°F

Avg High Temp59°F

Avg Low Temp38°F

Median AQIAQI 46

Good Air Days131 days/yr

Unhealthy Air Days22 days/yr

Annual Precipitation32.4 in/yr

Avg Storm Events12.4 storms/yr

Avg Annual Storm Damage$241K

Ozone Days205 days/yr

This county

national avg 50 days/yr

Drought Index (2022)0.28

Heating Degree Days6,662 HDD/yr

This county

national avg ~4,500 HDD/yr

Cooling Degree Days819 CDD/yr

This county

national avg ~1,200 CDD/yr

Heating Degree Days (1901–2000 Baseline)7,285 HDD/yr

Cooling Degree Days (1901–2000 Baseline)647 CDD/yr

Avg Tornadoes / Year1.0

Avg Flood Events / Year2.8

Avg Hail Events / Year3.8

Avg Hurricane Events / Year0.00

Avg Wildfire Events / Year0.0

Avg Winter Storms / Year0.0

Avg Heat Events / Year0.0

Natural Hazard Risk (FEMA)81 / 100

Community Resilience (FEMA)90 / 100

Federal Disaster Declarations16 since 1953

Fine Particulate Pollution (PM2.5)9.3 µg/m³

This county

EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)144 properties

FAA-Registered Airports13 total

Airports (excl. heliports)6 airports

Brewery Scene

Total Breweries2 breweries

Microbreweries2 microbreweries

Brewpubs0 brewpubs

Internet & Remote Work

Download Speed277 Mbps

This county

national avg ~120 Mbps

Upload Speed85 Mbps

Fixed Internet (Q1 2026)383 Mbps

Mobile Internet (Q1 2026)309 Mbps

Mobile Upload (Q1 2026)28 Mbps

Mobile Latency (Q1 2026)35 ms

Households with 100Mbps+97.0%

This county

national avg 75.0%

Cellular-Only Internet11.9%

This county

national avg 8.0%

Fixed Upload Speed (Q1 2026)133 Mbps

EV Infrastructure

EV Charging Stations23 stations

DC Fast Chargers46 chargers

Level 2 EV Chargers34

Commute & Transit

Remote Workers5,433 workers

Public Transit Commuters409 workers

Walk to Work1,272 workers

Extreme Commutes (90+ min)1,265 workers

Bike Commuters0.2%

Walk to Work1.6%

Families & Childcare

Childcare Cost Burden36.8%

This county

national median ~27% of household income

Childcare Centers7.8 per 10K residents

Childcare Facilities35

Civic & Community

Voter Turnout70.5%

This county

national avg ~55%

Volunteering Rate1.0%

Income Inequality (Gini)3.725

Nonprofit Organizations628

Veterans Share7.4%

This county

national avg 7.0%

Married Adults50.3%

Never-Married Adults31.7%

Divorced Adults12.2%

Religious Organizations92

Asian Population1.1%

Native American Population0.2%

Membership Associations9.2 per 10K residents

Lifestyle & Services

Full-Service Restaurants0.73 per 1K residents

Colleges & Universities2

Nursing & Care Facilities90

Grocery Stores30

Arts & Entertainment Venues15

Hotels & Lodging32

Recreation Businesses39

Professional Services Firms191

Veterinary Practices26

Real Estate Firms123

Museums5

Debt Burden

Avg Mortgage Balance$74K

Avg Student Loan Balance$11K

Avg Credit Card Balance$4K

Loan Delinquency Rate41.4%

This county

national avg 4.0%

Innovation

Inventor Rate0.23%

Politics

D+10

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax

7.65%Same (state law)

Property tax

1.81%1.51% state avg

Politics

D+10R+1

COL Index

County data93 (state)

Population & Migration

Net Domestic Migration 2023

↑ +241

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.79x avg income)

Economic Mobility

40%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Rock County

Median home value: $296K

View on Zillow →View on Realtor.com →

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Local News — Rock

WMTV 15 NEWS · 2 days ago

Lone Rock man arrested on child pornography, sex doll charges

The Richland County Sheriff's Office said they responded to a cyber tip from the Wisconsin Internet …

Reuters Connect · 2 days ago

Licensable picture: The Pottawatomie Lighthouse is shown Friday, August 21, 2026 at Rock Island State Park in Washington, Wisconsin. The first

The Pottawatomie Lighthouse is shown Friday, August 21, 2026 at Rock Island State Park in Washington…

Wisconsin Department of Natural Resources (.gov) · May 11, 2026

DNR Reopens Newville Boat Launch Along Rock River After Flooding

The Wisconsin Department of Natural Resources (DNR) has reopened the Newville boat launch in Rock Co…

Only In Your State · 2 weeks ago

The Story Behind The House on the Rock, Wisconsin’s Quirkiest Building

He chose to build a Japanese-style home atop Deer Shelter Rock, a sandstone chimney formation. Jorda…

Spectrum News · 1 month ago

One-stop recovery center opens in Rock County for thousands impacted by April storms

Rock County Emergency Management estimates around 140000 people throughout the county were impacted …

Ducks Unlimited · Jul 8, 2026

Ducks Unlimited, Groundswell Conservancy Partner to Protect Nearly 2,000 Acres Along Wisconsin's Lower Sugar River

MADISON, Wis. – July 8, 2026 – Ducks Unlimited (DU) and Groundswell Conservancy have partnered to pe…

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

RockWisconsin

Rock
Wisconsin