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Portage
Wisconsin

70K

Population

$71K

Median Income

$318K

Median Home

D+4

Politics

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What stands out

Three things set Portage County apart from the other 3,142 counties: high-school completion is in the top 8% of American counties (95%), the uninsured rate is in the bottom 9% of American counties (5.9%), and life expectancy is in the top 10% of American counties (79.8 years). Within Wisconsin it ranks 18th of 72 counties for high-school completion.

Where you are

You live in Portage County, Wisconsin. 70,281 people live here with you. The population grew 0.6% last year, and more Americans moved in than out (net +292).

Wisconsin has a graduated income tax reaching 7.65%, does not tax Social Security, and exempts some retirement income for residents 65 and over. Property taxes are high, largely for schools and local services, with a state lottery credit offsetting part of the bill. Milwaukee and Madison drive most job growth; the northern half of the state is lakes, forests and second homes.

Money

The typical household here brings in $71,301 a year, higher than 77% of American counties. Employers pay an average wage of $56,889. Unemployment runs 2.9%, lower than 68% of American counties. 11% of workers work from home.

Wisconsin takes 4.5% of that median income in state income tax, about $3,175 a year.

Home

The median home costs $321K, pricier than 74% of American counties, about 2.3 years of the median household's income. A two-bedroom rents for around $896 a month. Property tax is 1.52% of home value, roughly $3,268 a year on that median home, higher than 86% of American counties. 70% of households own rather than rent.

Safety and health

Violent crime here is 3.2 per 1,000 residents, lower than 85% of American counties. Drug overdoses killed 8 people per 100,000 in 2024.

A child born here can expect to live 79.8 years, longer than 90% of American counties. There are 123 active physicians in the county, about 17.5 per 10,000 people. Medicare rates the local hospitals 4.0 of 5 stars. 5.9% of people under 65 have no health insurance.

School

Local students test at grade level 3.08 where 3.0 is national grade level, higher than 58% of American counties. 95% of adults finished high school.

Neighbors and politics

In 2024 your neighbors voted Democratic by 4 points. 73% of eligible voters turned out. Under Wisconsin law you can get a concealed-carry permit on request, abortion is legal with limits, and marijuana is illegal.

Weather and risk

The year averages 45°F, highs near 56 and lows near 34, colder than 90% of American counties. About 32 inches of rain and snow fall a year. FEMA puts natural-hazard risk at 59 out of 100, riskier than 59% of American counties; the county has had 12 federal disaster declarations since 1953.

Getting around, going out

Home internet averages 221 Mbps down, faster than 60% of American counties. There are 4 airports in the county, counting general aviation. For a night or a weekend out: 0.9 full-service restaurants per 1,000 people, 6 breweries, 3 museums.

Written from the figures below. Percentiles compare this county with every other county that reports the same figure; missing figures are left out rather than guessed.

Economy

Median Household Income$71K
This county
national avg ~$75K
Poverty Rate9.9%
This county
national avg ~11.5%
Unemployment Rate2.9%
This county
national avg ~3.8%
GDP per Capita$77,767
Federal Spending per Capita$853
Median Individual Earnings$41K
This county
national avg $45K
Professional/Management Workers37.4%
Average Adjusted Gross Income$76K
Avg Credit Score722
Work From Home %11.2%
This county
national avg 17.0%
Population Under 1818.9%
This county
national avg 22.0%
Single-Person Households28.9%
This county
national avg 28.0%
Banks & Finance Firms48
Income (20th Percentile)$33K
Income (80th Percentile)$128K
Income (95th Percentile)$213K
Bachelor's Degree or Higher33.6%
This county
national avg 34.3%
Less Than High School5.3%
This county
national avg 11.0%
Knowledge Economy GDP %8.5%
Dependency Ratio0.57
Medicare Spending / Person$2,595
SS Benefits / Person$4,185
Education Wage Premium1.66x
Median Earnings (Bachelor's)$55K
Median Earnings (Graduate)$69K
Median Earnings (HS Diploma)$42K
Public Assistance Recipients3.6%
Average Annual Wage$57K
Professional Services Concentration0.51x national
This county
1.0 = national average share
Federal Government Jobs Located Here159
Federal Share of Jobs Located Here0.5%
Residents Who Work for the Federal Government1.1%
Federal Civilian Share of Earnings0.6%
Federal Contract Dollars Performed Here (FY2025)$13M
Contract Dollars Relative to Local Wages0.01x wages
Largest Award's Share of Contract Dollars32%

Housing

Sources: Zillow ZHVI · Census ACS 2022 · Tax Foundation 2023 (effective rates)

Median Home Value$318K
This county
$285K state avg
$303K national
Median Sale Price$281K
This county
$303K national
Market Rent (ZORI)$1226/mo
This county
$1200/mo state avg
$1400/mo national
Property Tax Rate1.52%
This county
1.51% state avg
1.10% national

Annual tax on median home: $3,268

Affordability & Supply

HUD Fair Market Rent (2BR)$1,037/mo
Home Price Change (1 yr)+4.5%−+1.8% since 2024
Home Value to Income Ratio2.3x income
Severely Cost-Burdened Households8.9%
Homeownership Rate69.7%
This county
national avg ~65%

Market Activity

Sources: Zillow Research monthly · Redfin

Listings with Price Cuts— Low — market moving fast
9.3%
Active Listings
138
New Listings / Month
41

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Slow — buyers have leverage
56 days
Months of Supply (Redfin)— Balanced market
3.5 mo
Sold Above List (Redfin)
35.2%
Sale-to-List Ratio (Redfin)— Sellers market — homes selling at or above list
99.4%

Source: Redfin · Updated monthly

Health

Life Expectancy79.8 yrs
This county
national avg ~78.5 years
Hospital Rating4.0 / 5
This county
national avg 3.0 stars
Food Insecurity6.8%
This county
national avg ~11%
Food Environment Index9.2 / 10
This county
higher = better access
Primary Care Shortage Score9
This county
national avg 5
Mental Health Shortage Score0
Dental Care Shortage Score0
Healthcare Shortage Score3.0
Healthcare Offices160
Obesity Rate (BRFSS)36.5%
This county
national avg 32.0%
Smoking Rate (BRFSS)14.0%
This county
national avg 14.0%
Poor Health Rate (BRFSS)16.2%
This county
national avg 18.0%
Physical Inactivity (BRFSS)24.4%
This county
national avg 24.0%
High Blood Pressure (BRFSS)27.0%
This county
national avg 32.0%
Active Physicians123
Nursing Home Rating3.5 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients656 / 1,000
Medicare Cost per Beneficiary$9,486
Uninsured (under 65)5.9%
This county
national avg ~10%
Adults with Depression25.1%

Education

Math Test Scores3.05 grade level
Reading Test Scores3.10 grade level
HS Diploma Holders12,806
Bachelor's Degree Holders10,749
HS Completion Rate94.7%
This county
national avg ~85%
Private Schools16

Safety

Violent Crime Rate3.2 / 1,000
This county
national avg ~4.0
Firearm Fatality Rate6.5 / 100K
This county
national avg ~13.6/100K
Drug Overdose Rate13.2 / 100K
This county
national avg ~21/100K
Traffic Fatalities3
Social Vulnerability (CDC SVI)11th pct
Drug Overdose Deaths (2024)7.6 / 100K
Suicide Rate12.5 / 100K
This county
national avg ~14/100K

Climate & Air Quality

Natural Amenity Scale-2.5
January Sunshine-0.44
January Temperature-1.49
Average Temp45°F+3.7% since 2022
Avg High Temp56°F+3.7% since 2022
Avg Low Temp34°F+3.6% since 2022
Annual Precipitation31.8 in/yr-5.1% since 2022
Avg Storm Events7.2 storms/yr
Avg Annual Storm Damage$21K
Drought Index (2022)0.52
Heating Degree Days7,763 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days555 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)8,574 HDD/yr
Cooling Degree Days (1901–2000 Baseline)405 CDD/yr
Avg Tornadoes / Year0.0
Avg Flood Events / Year0.4
Avg Hail Events / Year2.2
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)59 / 100
Community Resilience (FEMA)88 / 100
Federal Disaster Declarations12 since 1953
Fine Particulate Pollution (PM2.5)7.8 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)22 properties
FAA-Registered Airports4 total
Airports (excl. heliports)4 airports

Brewery Scene

Total Breweries6 breweries
Microbreweries3 microbreweries
Brewpubs1 brewpubs

Internet & Remote Work

Download Speed221 Mbps
This county
national avg ~120 Mbps
Upload Speed64 Mbps
Fixed Internet (Q1 2026)333 Mbps
Mobile Internet (Q1 2026)279 Mbps
Mobile Upload (Q1 2026)25 Mbps
Mobile Latency (Q1 2026)39 ms
Households with 100Mbps+94.3%
This county
national avg 75.0%
Cellular-Only Internet11.0%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)115 Mbps

EV Infrastructure

EV Charging Stations13 stations
DC Fast Chargers16 chargers
Level 2 EV Chargers19

Commute & Transit

Remote Workers4,135 workers
Public Transit Commuters129 workers
Walk to Work (workers)1,352 workers
Extreme Commutes (90+ min)608 workers
Bike Commuters1.0%
Walk to Work3.7%

Agriculture

Farms325 farms
Farmland149,997 acres

Families & Childcare

Childcare Cost Burden35.0%
This county
national median ~27% of household income
Childcare Centers8.3 per 10K residents
Childcare Facilities9

Civic & Community

Voter Turnout72.6%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)3.865
Nonprofit Organizations291
Veterans Share7.4%
This county
national avg 7.0%
Married Adults50.0%
Never-Married Adults36.0%
Divorced Adults9.1%
Religious Organizations50
Asian Population2.9%
Native American Population0.2%
Membership Associations11.1 per 10K residents

Lifestyle & Services

Full-Service Restaurants0.92 per 1K residents
Colleges & Universities1
Nursing & Care Facilities25
Grocery Stores8
Arts & Entertainment Venues7
Hotels & Lodging20
Recreation Businesses27
Professional Services Firms104
Veterinary Practices9
Real Estate Firms43
Museums3
Debt Burden
Avg Mortgage Balance$89K
Avg Student Loan Balance$9K
Avg Credit Card Balance$4K
Loan Delinquency Rate28.0%
This county
national avg 4.0%

Innovation

Inventor Rate0.31%

Politics

D+4

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax
7.65%Same (state law)
Property tax
1.52%1.51% state avg
Politics
D+4R+1
COL Index
93state index (no county figure)

Population & Migration

Net Domestic Migration 2023

↑ +292

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.73x avg income)

Economic Mobility

48%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Portage County

Median home value: $321K

View on Zillow →View on Realtor.com →

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Full Wisconsin profile

Taxes, cost of living, crime, schools, gun laws and more.

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

Your Priorities

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Quick Profiles

Dial in your priorities

Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

Don't care

State unemployment and job growth

Don't careHot market

Airport Access

Don't care

Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

Don't care

Annual sunny days per state

Don't careMax sunshine

Food Scene

Don't care

Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

Don't care

Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

Don't care

K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

Don't care

Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable