← Map/← Wisconsin/Counties/Pierce

Pierce
Wisconsin

42K

Population

$83K

Median Income

$363K

Median Home

R+15

Politics

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What stands out

What stands out about Pierce County: the uninsured rate is in the bottom 3% of American counties (4.8%), high-school completion is in the top 4% of American counties (96%), and life expectancy is in the top 7% of American counties (80.3 years). Within Wisconsin it ranks 8th of 72 counties for the uninsured rate, counting from the bottom.

Where you are

You live in Pierce County, Wisconsin. 42,187 people live here with you. The population grew 1.1% last year, and more Americans moved in than out (net +408).

Wisconsin has a graduated income tax reaching 7.65%, does not tax Social Security, and exempts some retirement income for residents 65 and over. Property taxes are high, largely for schools and local services, with a state lottery credit offsetting part of the bill. Milwaukee and Madison drive most job growth; the northern half of the state is lakes, forests and second homes.

Money

The typical household here brings in $82,996 a year, higher than 90% of American counties. Employers pay an average wage of $47,483. Unemployment runs 3.3%, lower than 56% of American counties. 10% of workers work from home.

Wisconsin takes 4.6% of that median income in state income tax, about $3,795 a year.

Home

The median home costs $370K, pricier than 82% of American counties, about 2.7 years of the median household's income. A two-bedroom rents for around $998 a month. Property tax is 1.61% of home value, roughly $4,496 a year on that median home, higher than 90% of American counties. 74% of households own rather than rent.

Safety and health

Violent crime here is 3.1 per 1,000 residents, lower than 88% of American counties. Drug overdoses killed 10 people per 100,000 in 2024.

A child born here can expect to live 80.3 years, longer than 93% of American counties. There are 36 active physicians in the county, about 8.5 per 10,000 people. Medicare rates the local hospitals 5.0 of 5 stars. 4.8% of people under 65 have no health insurance.

School

Local students test at grade level 3.15 where 3.0 is national grade level, higher than 77% of American counties. 96% of adults finished high school.

Neighbors and politics

In 2024 your neighbors voted Republican by 15 points. 70% of eligible voters turned out. Under Wisconsin law you can get a concealed-carry permit on request, abortion is legal with limits, and marijuana is illegal.

Weather and risk

The year averages 45°F, highs near 55 and lows near 35, colder than 90% of American counties. About 33 inches of rain and snow fall a year. FEMA puts natural-hazard risk at 69 out of 100, riskier than 69% of American counties; the county has had 13 federal disaster declarations since 1953.

Getting around, going out

Home internet averages 239 Mbps down, faster than 69% of American counties. There are 4 airports in the county, counting general aviation. For a night or a weekend out: 0.8 full-service restaurants per 1,000 people, 1 brewery.

Written from the figures below. Percentiles compare this county with every other county that reports the same figure; missing figures are left out rather than guessed.

Economy

Median Household Income$83K
This county
national avg ~$75K
Poverty Rate8.5%
This county
national avg ~11.5%
Unemployment Rate3.3%
This county
national avg ~3.8%
GDP per Capita$34,763
Federal Spending per Capita$773
Median Individual Earnings$44K
This county
national avg $45K
Professional/Management Workers35.1%
Average Adjusted Gross Income$86K
Avg Credit Score724
Work From Home %10.3%
This county
national avg 17.0%
Population Under 1820.3%
This county
national avg 22.0%
Single-Person Households26.5%
This county
national avg 28.0%
Banks & Finance Firms15
Income (20th Percentile)$40K
Income (80th Percentile)$148K
Income (95th Percentile)$231K
Bachelor's Degree or Higher31.0%
This county
national avg 34.3%
Less Than High School4.5%
This county
national avg 11.0%
Knowledge Economy GDP %5.6%
Dependency Ratio0.56
Medicare Spending / Person$3,075
SS Benefits / Person$3,944
Education Wage Premium1.70x
Median Earnings (Bachelor's)$59K
Median Earnings (Graduate)$74K
Median Earnings (HS Diploma)$44K
Public Assistance Recipients2.5%
Average Annual Wage$47K
Professional Services Concentration0.30x national
This county
1.0 = national average share
Federal Government Jobs Located Here106
Federal Share of Jobs Located Here1.0%
Residents Who Work for the Federal Government1.0%
Federal Civilian Share of Earnings1.1%
Federal Contract Dollars Performed Here (FY2025)$1M
Contract Dollars Relative to Local Wages0.00x wages
Largest Award's Share of Contract Dollars36%
Oil and Gas Share of Earnings (incl. proprietors)0.0%

Housing

Sources: Zillow ZHVI · Census ACS 2022 · Tax Foundation 2023 (effective rates)

Median Home Value$363K
This county
$285K state avg
$303K national
Median Sale Price$363K
This county
$303K national
Market Rent (ZORI)$1498/mo
This county
$1200/mo state avg
$1400/mo national
Property Tax Rate1.61%
This county
1.51% state avg
1.10% national

Annual tax on median home: $4,496

Affordability & Supply

HUD Fair Market Rent (2BR)$1,709/mo
Home Price Change (1 yr)+4.0%++1.4% since 2024
Home Value to Income Ratio2.7x income
Severely Cost-Burdened Households9.4%
Homeownership Rate74.4%
This county
national avg ~65%

Market Activity

Sources: Zillow Research monthly · Redfin

Listings with Price Cuts— Low — market moving fast
15.9%
Active Listings
96
New Listings / Month
34

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Slow — buyers have leverage
45 days
Months of Supply (Redfin)— Low inventory — sellers market
2.2 mo
Sold Above List (Redfin)— Competitive — many homes bid up
50.0%
Sale-to-List Ratio (Redfin)— Sellers market — homes selling at or above list
101.2%

Source: Redfin · Updated monthly

Health

Life Expectancy80.3 yrs
This county
national avg ~78.5 years
Hospital Rating5.0 / 5
This county
national avg 3.0 stars
Food Insecurity5.7%
This county
national avg ~11%
Food Environment Index9.3 / 10
This county
higher = better access
Primary Care Shortage Score0
This county
national avg 5
Mental Health Shortage Score0
Dental Care Shortage Score0
Healthcare Shortage Score0.0
Healthcare Offices37
Obesity Rate (BRFSS)34.3%
This county
national avg 32.0%
Smoking Rate (BRFSS)13.9%
This county
national avg 14.0%
Poor Health Rate (BRFSS)14.6%
This county
national avg 18.0%
Physical Inactivity (BRFSS)24.5%
This county
national avg 24.0%
High Blood Pressure (BRFSS)28.9%
This county
national avg 32.0%
Active Physicians36
Nursing Home Rating3.5 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients618 / 1,000
Medicare Cost per Beneficiary$11,167
Uninsured (under 65)4.8%
This county
national avg ~10%
Adults with Depression23.9%

Education

Math Test Scores3.21 grade level
Reading Test Scores3.10 grade level
HS Diploma Holders7,454
Bachelor's Degree Holders5,592
HS Completion Rate95.5%
This county
national avg ~85%
Private Schools10

Safety

Violent Crime Rate3.1 / 1,000
This county
national avg ~4.0
Firearm Fatality Rate9.4 / 100K
This county
national avg ~13.6/100K
Drug Overdose Rate10.9 / 100K
This county
national avg ~21/100K
Traffic Fatalities3
Social Vulnerability (CDC SVI)2th pct
Drug Overdose Deaths (2024)9.6 / 100K
Suicide Rate14.0 / 100K
This county
national avg ~14/100K

Climate & Air Quality

Natural Amenity Scale-1.2
January Sunshine-0.26
January Temperature-1.66
Average Temp45°F+5.3% since 2022
Avg High Temp55°F+4.7% since 2022
Avg Low Temp35°F+6.3% since 2022
Median AQIAQI 55
Good Air Days134 days/yr
Unhealthy Air Days30 days/yr
Annual Precipitation33.0 in/yr+24% since 2022
Avg Storm Events5.0 storms/yr
Avg Annual Storm Damage$67K
Drought Index (2022)-0.67
Heating Degree Days7,772 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days641 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)8,396 HDD/yr
Cooling Degree Days (1901–2000 Baseline)547 CDD/yr
Avg Tornadoes / Year0.4
Avg Flood Events / Year0.2
Avg Hail Events / Year2.8
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)69 / 100
Community Resilience (FEMA)66 / 100
Federal Disaster Declarations13 since 1953
Fine Particulate Pollution (PM2.5)7.4 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)12 properties
FAA-Registered Airports4 total
Airports (excl. heliports)4 airports

Brewery Scene

Total Breweries1 breweries
Microbreweries0 microbreweries
Brewpubs1 brewpubs

Internet & Remote Work

Download Speed239 Mbps
This county
national avg ~120 Mbps
Upload Speed102 Mbps
Fixed Internet (Q1 2026)325 Mbps
Mobile Internet (Q1 2026)153 Mbps
Mobile Upload (Q1 2026)9 Mbps
Mobile Latency (Q1 2026)34 ms
Households with 100Mbps+100.0%
This county
national avg 75.0%
Cellular-Only Internet19.4%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)164 Mbps

EV Infrastructure

EV Charging Stations2 stations
DC Fast Chargers0 chargers
Level 2 EV Chargers4

Commute & Transit

Remote Workers2,286 workers
Public Transit Commuters15 workers
Walk to Work (workers)1,008 workers
Extreme Commutes (90+ min)373 workers
Bike Commuters0.0%
Walk to Work4.5%

Families & Childcare

Childcare Cost Burden26.3%
This county
national median ~27% of household income
Childcare Centers7.5 per 10K residents
Childcare Facilities3

Civic & Community

Voter Turnout70.4%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)3.693
Nonprofit Organizations268
Veterans Share6.0%
This county
national avg 7.0%
Married Adults50.0%
Never-Married Adults35.6%
Divorced Adults9.8%
Religious Organizations35
Asian Population1.1%
Native American Population0.3%
Membership Associations10.1 per 10K residents

Lifestyle & Services

Full-Service Restaurants0.77 per 1K residents
Colleges & Universities1
Nursing & Care Facilities25
Grocery Stores5
Hotels & Lodging6
Recreation Businesses18
Professional Services Firms67
Veterinary Practices6
Real Estate Firms21
Debt Burden
Avg Mortgage Balance$103K
Avg Student Loan Balance$11K
Avg Credit Card Balance$5K
Loan Delinquency Rate25.1%
This county
national avg 4.0%

Innovation

Inventor Rate0.44%

Politics

R+15

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax
7.65%Same (state law)
Property tax
1.61%1.51% state avg
Politics
R+15R+1
COL Index
93state index (no county figure)

Population & Migration

Net Domestic Migration 2023

↑ +408

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.82x avg income)

Economic Mobility

53%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Pierce County

Median home value: $370K

View on Zillow →View on Realtor.com →

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Full Wisconsin profile

Taxes, cost of living, crime, schools, gun laws and more.

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

Your Priorities

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Quick Profiles

Dial in your priorities

Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

Don't care

State unemployment and job growth

Don't careHot market

Airport Access

Don't care

Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

Don't care

Annual sunny days per state

Don't careMax sunshine

Food Scene

Don't care

Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

Don't care

Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

Don't care

K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

Don't care

Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable