← Map/Wisconsin/Counties/Florence

Florence
Wisconsin

5K

Population

$58K

Median Income

$204K

Median Home

R+47

Politics

Economy

Median Household Income$58K
This county
national avg ~$75K
Poverty Rate11.1%
This county
national avg ~11.5%
Unemployment Rate3.5%
This county
national avg ~3.8%
GDP per Capita$35,529
Federal Spending per Capita$38
Median Individual Earnings$43K
This county
national avg $45K
Professional/Management Workers28.3%
Average Adjusted Gross Income$68K
Avg Credit Score707
Work From Home %8.8%
This county
national avg 17.0%
Population Under 1815.8%
This county
national avg 22.0%
Single-Person Households30.4%
This county
national avg 28.0%
Income (20th Percentile)$28K
Income (80th Percentile)$107K
Income (95th Percentile)$174K
Bachelor's Degree or Higher25.1%
This county
national avg 35.0%
Less Than High School8.6%
This county
national avg 11.0%
Knowledge Economy GDP %2.0%
Dependency Ratio0.95
Medicare Spending / Person$3,031
SS Benefits / Person$6,583
Education Wage Premium2.35x
Median Earnings (Bachelor's)$65K
Median Earnings (Graduate)$80K
Median Earnings (HS Diploma)$34K
Public Assistance Recipients2.1%
Average Annual Wage$36K
Professional Services Concentration0.34x national
This county
1.0 = national average share

Housing

Median Home Value$196K
This county
$285K state avg
$303K national
Market Rent (ZORI)$571/mo
This county
$1200/mo state avg
$1400/mo national
Property Tax Rate1.31%
This county
1.51% state avg
1.10% national

Annual tax on median home: $2,070

Affordability & Supply

HUD Fair Market Rent (2BR)$1,007/mo
Home Price Change (1 yr)+3.5%
Home Value to Income Ratio2.2x income
Severely Cost-Burdened Households12.4%
Homeownership Rate89.6%
This county
national avg ~65%
Days on Market (Redfin)Slow — buyers have leverage
366 days
Months of Supply (Redfin)High inventory — buyers market
7.0 mo
Sold Above List (Redfin)
0.0%
Sale-to-List Ratio (Redfin)Sellers market — homes selling at or above list
99.1%

Source: Redfin · Updated monthly

Health

Life Expectancy76.7 yrs
This county
national avg ~78.5 years
Food Insecurity8.4%
This county
national avg ~11%
Food Environment Index8.6 / 10
This county
higher = better access
Primary Care Shortage Score18
This county
national avg 5
Mental Health Shortage Score16
Dental Care Shortage Score15
Healthcare Shortage Score16.3
Obesity Rate (BRFSS)36.8%
This county
national avg 32.0%
Smoking Rate (BRFSS)14.9%
This county
national avg 14.0%
Poor Health Rate (BRFSS)16.4%
This county
national avg 18.0%
Physical Inactivity (BRFSS)25.9%
This county
national avg 24.0%
High Blood Pressure (BRFSS)29.2%
This county
national avg 32.0%
Active Physicians6
Nursing Home Rating1.0 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients458 / 1,000
Medicare Cost per Beneficiary$9,148
Uninsured (under 65)6.9%
This county
national avg ~10%
Adults with Depression25.3%

Education

Math Test Scores3.87 grade level
Reading Test Scores3.53 grade level
HS Diploma Holders1,167
Bachelor's Degree Holders386
HS Completion Rate91.4%
This county
national avg ~85%

Safety

Violent Crime Rate3.5 / 1,000
This county
national avg ~4.0
Traffic Fatalities1
Social Vulnerability (CDC SVI)11th pct
Drug Overdose Deaths (2024)-999.0 / 100K

Climate & Air Quality

Natural Amenity Scale-2.6
January Sunshine-1.19
January Temperature-1.73
Average Temp41°F
Avg High Temp53°F
Avg Low Temp30°F
Annual Precipitation30.7 in/yr
Avg Storm Events1.6 storms/yr
Avg Annual Storm Damage$0K
Drought Index (2022)-0.50
Heating Degree Days8,812 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days266 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)9,643 HDD/yr
Cooling Degree Days (1901–2000 Baseline)175 CDD/yr
Avg Tornadoes / Year0.4
Avg Flood Events / Year0.0
Avg Hail Events / Year0.4
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)1 / 100
Community Resilience (FEMA)40 / 100
Federal Disaster Declarations6 since 1953
Fine Particulate Pollution (PM2.5)5.5 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

Historic Places (NRHP)6 properties

Internet & Remote Work

Download Speed153 Mbps
This county
national avg ~120 Mbps
Upload Speed13 Mbps
Fixed Internet (Q1 2026)130 Mbps
Mobile Internet (Q1 2026)42 Mbps
Mobile Upload (Q1 2026)7 Mbps
Mobile Latency (Q1 2026)36 ms
Households with 100Mbps+68.6%
This county
national avg 75.0%
Cellular-Only Internet11.7%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)14 Mbps

Commute & Transit

Remote Workers168 workers
Public Transit Commuters6 workers
Walk to Work33 workers
Extreme Commutes (90+ min)64 workers
Walk to Work1.7%

Families & Childcare

Childcare Cost Burden27.5%
This county
national median ~27% of household income
Childcare Centers5.4 per 10K residents

Civic & Community

Voter Turnout80.7%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)3.846
Nonprofit Organizations23
Veterans Share10.4%
This county
national avg 7.0%
Married Adults59.5%
Never-Married Adults20.6%
Divorced Adults12.4%
Religious Organizations3
Native American Population0.8%
Membership Associations8.7 per 10K residents

Lifestyle & Services

Full-Service Restaurants1.86 per 1K residents
Professional Services Firms9
Debt Burden
Avg Mortgage Balance$67K
Avg Student Loan Balance$10K
Avg Credit Card Balance$4K
Loan Delinquency Rate32.6%
This county
national avg 4.0%

Innovation

Inventor Rate0.37%

Politics

R+47

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax
7.65%Same (state law)
Property tax
1.31%1.51% state avg
Politics
R+47R+1
COL Index
County data93 (state)

Population & Migration

Net Domestic Migration 2023

+13

More people arriving than leaving

IRS Wealth Migration

Lower-income migration pattern (IRS: 0.91x avg income)

Economic Mobility

46%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Florence County

Median home value: $204K

View on Zillow →View on Realtor.com →

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Local News — Florence

MaxPreps · 3 weeks ago

Florence Girls Basketball Schedule

View the 26-27 Florence girls varsity basketball team schedule.

Iron Mountain Daily News · May 21, 2026

Florence names top 10% in Class of 2026 -

FLORENCE, Wis. — The Florence County School District has announced its top 10% for the Class of 2026

Legacy | Obituary · May 18, 2026

Gary G. "Flo" Florence Obituary (2026) - Wisconsin Rapids, WI - Ritchay Funeral Home - Wisconsin Rapids

Gary Florence Obituary. Obituary published on Legacy.com by Ritchay Funeral Home - Wisconsin Rapids

Upper Michigan's Source · Mar 6, 2026

John Holbrook – Florence, WI – September 30, 1937 ~ February 28, 2026

John Holbrook – Florence, WI – September 30, 1937 ~ February 28, 2026.

Erickson-Rochon-Nash Funeral Home · Dec 11, 2025

Richard E. Schalow - View Obituary & Service Information

FLORENCE, WI - Richard E. Schalow, 81, of Florence passed away Thursday, December 11, 2025, at Marsh

The Weather Channel · Dec 29, 2025

Monthly Weather Forecast for Florence, Wisconsin 54542

Partly cloudy this evening, then becoming cloudy after midnight. Low near 60F. Winds light and varia

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

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Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

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State unemployment and job growth

Don't careHot market

Airport Access

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Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

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Annual sunny days per state

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Food Scene

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Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

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Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

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K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

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Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable