← Map/← Wisconsin/Counties/Ashland

Ashland
Wisconsin

16K

Population

$57K

Median Income

$184K

Median Home

D+11

Politics

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What stands out

Against every county in America, Ashland County is unusual in three ways: the average temperature is in the bottom 2% of American counties (41°F), natural-hazard risk is in the bottom 4% of American counties (4 of 100), and the restaurant count per person is in the top 5% of American counties (1.6 per 1,000). Within Wisconsin it ranks 6th of 72 counties for the average temperature, counting from the bottom.

Where you are

You live in Ashland County, Wisconsin. 16,041 people live here with you. The population held steady at 0.2% last year, and more Americans moved in than out (net +70).

Wisconsin has a graduated income tax reaching 7.65%, does not tax Social Security, and exempts some retirement income for residents 65 and over. Property taxes are high, largely for schools and local services, with a state lottery credit offsetting part of the bill. Milwaukee and Madison drive most job growth; the northern half of the state is lakes, forests and second homes.

Money

The typical household here brings in $57,000 a year, lower than 61% of American counties. Employers pay an average wage of $50,101. Unemployment runs 3.9%, higher than 67% of American counties. 7% of workers work from home; for the rest the average commute is 16 minutes each way.

Wisconsin takes 4.2% of that median income in state income tax, about $2,417 a year.

Home

The median home costs $191K, cheaper than 67% of American counties, about 1.9 years of the median household's income. A two-bedroom rents for around $708 a month. Property tax is 1.58% of home value, roughly $2,268 a year on that median home, higher than 88% of American counties. 72% of households own rather than rent.

Safety and health

Violent crime here is 3.9 per 1,000 residents, higher than 53% of American counties. Drug overdoses killed 26 people per 100,000 in 2024, one of the harder-hit counties in the country.

A child born here can expect to live 74.8 years, shorter than 61% of American counties. There are 50 active physicians in the county, about 31.2 per 10,000 people. Medicare rates the local hospitals 3.0 of 5 stars. 6.7% of people under 65 have no health insurance.

School

Local students test at grade level 2.99 where 3.0 is national grade level, lower than 59% of American counties. 95% of adults finished high school.

Neighbors and politics

In 2024 your neighbors voted Democratic by 11 points. 73% of eligible voters turned out. Under Wisconsin law you can get a concealed-carry permit on request, abortion is legal with limits, and marijuana is illegal.

Weather and risk

The year averages 41°F, highs near 52 and lows near 30, colder than 98% of American counties. About 31 inches of rain and snow fall a year. FEMA puts natural-hazard risk at 4 out of 100, safer than 96% of American counties; the county has had 14 federal disaster declarations since 1953.

Getting around, going out

Home internet averages 171 Mbps down, slower than 62% of American counties. There are 2 airports in the county, counting general aviation. For a night or a weekend out: 1.6 full-service restaurants per 1,000 people, 1 brewery, 2 National Park Service sites.

Written from the figures below. Percentiles compare this county with every other county that reports the same figure; missing figures are left out rather than guessed.

Economy

Median Household Income$57K
This county
national avg ~$75K
Poverty Rate14.1%
This county
national avg ~11.5%
Unemployment Rate3.9%
This county
national avg ~3.8%
GDP per Capita$55,318
Federal Spending per Capita$1,549
Median Individual Earnings$37K
This county
national avg $45K
Professional/Management Workers29.0%
Average Adjusted Gross Income$59K
Avg Credit Score705
Work From Home %7.2%
This county
national avg 17.0%
Population Under 1821.4%
This county
national avg 22.0%
Single-Person Households35.7%
This county
national avg 28.0%
Banks & Finance Firms12
Income (20th Percentile)$21K
Income (80th Percentile)$106K
Income (95th Percentile)$181K
Bachelor's Degree or Higher20.7%
This county
national avg 34.3%
Less Than High School4.9%
This county
national avg 11.0%
Knowledge Economy GDP %6.1%
Dependency Ratio0.72
Medicare Spending / Person$4,164
SS Benefits / Person$5,004
Education Wage Premium2.31x
Median Earnings (Bachelor's)$45K
Median Earnings (Graduate)$66K
Median Earnings (HS Diploma)$28K
Public Assistance Recipients1.5%
Average Annual Wage$50K
Professional Services Concentration0.36x national
This county
1.0 = national average share
Federal Government Jobs Located Here151
Federal Share of Jobs Located Here1.9%
Residents Who Work for the Federal Government5.5%
Federal Civilian Share of Earnings3.1%
Federal Contract Dollars Performed Here (FY2025)$768,423
Contract Dollars Relative to Local Wages0.00x wages
Largest Award's Share of Contract Dollars27%
Oil and Gas Share of Earnings (incl. proprietors)0.0%

Housing

Sources: Zillow ZHVI · Census ACS 2022 · Tax Foundation 2023 (effective rates)

Median Home Value$184K
This county
$285K state avg
$303K national
Market Rent (ZORI)$658/mo
This county
$1200/mo state avg
$1400/mo national
Property Tax Rate1.58%
This county
1.51% state avg
1.10% national

Annual tax on median home: $2,268

Affordability & Supply

HUD Fair Market Rent (2BR)$973/mo
Home Price Change (1 yr)+6.4%−+0.8% since 2024
Home Value to Income Ratio1.9x income
Severely Cost-Burdened Households9.2%
Homeownership Rate71.8%
This county
national avg ~65%

Market Activity

Sources: Zillow Research monthly · Redfin

Listings with Price Cuts— Low — market moving fast
10.7%
Active Listings
60
New Listings / Month
16

Source: Zillow Research · Updated monthly

Days on Market (Redfin)— Slow — buyers have leverage
57 days
Months of Supply (Redfin)— High inventory — buyers market
6.4 mo
Sold Above List (Redfin)
6.7%
Sale-to-List Ratio (Redfin)— Buyers market — homes selling below list
95.3%

Source: Redfin · Updated monthly

Health

Life Expectancy74.8 yrs
This county
national avg ~78.5 years
Hospital Rating3.0 / 5
This county
national avg 3.0 stars
Food Insecurity10.7%
This county
national avg ~11%
Food Environment Index7.4 / 10
This county
higher = better access
Primary Care Shortage Score17
This county
national avg 5
Mental Health Shortage Score17
Dental Care Shortage Score15
Healthcare Shortage Score16.3
Healthcare Offices27
Obesity Rate (BRFSS)41.4%
This county
national avg 32.0%
Smoking Rate (BRFSS)18.0%
This county
national avg 14.0%
Poor Health Rate (BRFSS)19.6%
This county
national avg 18.0%
Physical Inactivity (BRFSS)29.7%
This county
national avg 24.0%
High Blood Pressure (BRFSS)30.1%
This county
national avg 32.0%
Active Physicians50
Nursing Home Rating3.5 / 5
This county
national avg ~3 stars
ER Visits per 1,000 Medicare Patients913 / 1,000
Medicare Cost per Beneficiary$10,904
Uninsured (under 65)6.7%
This county
national avg ~10%
Adults with Depression26.8%

Education

Math Test Scores2.93 grade level
Reading Test Scores3.05 grade level
HS Diploma Holders3,531
Bachelor's Degree Holders1,464
HS Completion Rate95.1%
This county
national avg ~85%
Private Schools6

Safety

Violent Crime Rate3.9 / 1,000
This county
national avg ~4.0
Firearm Fatality Rate16.6 / 100K
This county
national avg ~13.6/100K
Drug Overdose Rate42.5 / 100K
This county
national avg ~21/100K
Traffic Fatalities1
Social Vulnerability (CDC SVI)49th pct
Drug Overdose Deaths (2024)25.5 / 100K
Suicide Rate22.9 / 100K
This county
national avg ~14/100K

Climate & Air Quality

Natural Amenity Scale-0.6
January Sunshine-1.01
January Temperature-1.75
Average Temp41°F+5.4% since 2022
Avg High Temp52°F+4.9% since 2022
Avg Low Temp30°F+6.7% since 2022
Median AQIAQI 40
Good Air Days272 days/yr
Unhealthy Air Days6 days/yr
Annual Precipitation30.5 in/yr-3.5% since 2022
Avg Storm Events5.2 storms/yr
Avg Annual Storm Damage$0
Ozone Days209 days/yr
This county
national avg 50 days/yr
Drought Index (2022)-0.30
Heating Degree Days8,953 HDD/yr
This county
national avg ~4,500 HDD/yr
Cooling Degree Days238 CDD/yr
This county
national avg ~1,200 CDD/yr
Heating Degree Days (1901–2000 Baseline)9,621 HDD/yr
Cooling Degree Days (1901–2000 Baseline)208 CDD/yr
Avg Tornadoes / Year0.2
Avg Flood Events / Year0.4
Avg Hail Events / Year1.2
Avg Hurricane Events / Year0.00
Avg Wildfire Events / Year0.0
Avg Winter Storms / Year0.0
Avg Heat Events / Year0.0
Natural Hazard Risk (FEMA)4 / 100
Community Resilience (FEMA)74 / 100
Federal Disaster Declarations14 since 1953
Fine Particulate Pollution (PM2.5)5.2 µg/m³
This county
EPA standard 9 µg/m³

Outdoor & Recreation

National Park Units2 units
Historic Places (NRHP)44 properties
FAA-Registered Airports6 total
Airports (excl. heliports)2 airports

Brewery Scene

Total Breweries1 breweries
Microbreweries1 microbreweries
Brewpubs0 brewpubs

Internet & Remote Work

Download Speed171 Mbps
This county
national avg ~120 Mbps
Upload Speed54 Mbps
Fixed Internet (Q1 2026)289 Mbps
Mobile Internet (Q1 2026)251 Mbps
Mobile Upload (Q1 2026)33 Mbps
Mobile Latency (Q1 2026)40 ms
Households with 100Mbps+73.3%
This county
national avg 75.0%
Cellular-Only Internet10.4%
This county
national avg 8.0%
Fixed Upload Speed (Q1 2026)90 Mbps

EV Infrastructure

EV Charging Stations3 stations
DC Fast Chargers10 chargers
Level 2 EV Chargers0

Commute & Transit

Remote Workers547 workers
Public Transit Commuters146 workers
Walk to Work (workers)573 workers
Extreme Commutes (90+ min)164 workers
Avg Commute Time16.2 min
This county
national avg ~27 min
Bike Commuters1.0%
Walk to Work7.6%

Families & Childcare

Childcare Cost Burden37.4%
This county
national median ~27% of household income
Childcare Centers5.8 per 10K residents
Childcare Facilities5

Civic & Community

Voter Turnout72.8%
This county
national avg ~55%
Volunteering Rate1.0%
Income Inequality (Gini)5.190
Nonprofit Organizations170
Veterans Share8.0%
This county
national avg 7.0%
Married Adults48.5%
Never-Married Adults32.4%
Divorced Adults12.2%
Religious Organizations16
Asian Population0.7%
Native American Population9.9%
Membership Associations12.4 per 10K residents

Lifestyle & Services

Full-Service Restaurants1.56 per 1K residents
Colleges & Universities1
Nursing & Care Facilities12
Grocery Stores7
Hotels & Lodging9
Recreation Businesses5
Professional Services Firms24
Veterinary Practices4
Real Estate Firms5
Debt Burden
Avg Mortgage Balance$76K
Avg Student Loan Balance$9K
Avg Credit Card Balance$4K
Loan Delinquency Rate33.4%
This county
national avg 4.0%

Innovation

Inventor Rate0.30%

Politics

D+11

2024 Presidential · Wisconsin was R+1 statewide

vs Wisconsin State

Income tax
7.65%Same (state law)
Property tax
1.58%1.51% state avg
Politics
D+11R+1
COL Index
93state index (no county figure)

Population & Migration

Net Domestic Migration 2023

↑ +70

More people arriving than leaving

IRS Wealth Migration

Income-neutral migration pattern (IRS: 0.95x avg income)

Economic Mobility

44%

chance a low-income child reaches the middle class

Source: Opportunity Insights

Real Estate

Find Homes in Ashland County

Median home value: $191K

View on Zillow →View on Realtor.com →

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Full Wisconsin profile

Taxes, cost of living, crime, schools, gun laws and more.

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Data: Census ACS, BLS, Zillow, USDA Natural Amenities, OpenElections 2024, CMS, NCES. Vintage 2022–2025. News via Google News.

Your Priorities

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Quick Profiles

Dial in your priorities

Annual Income

$150K

Affects effective income tax rate

$0$500K$5M+

Retirement Savings

$0

Affects pension and SS tax burden

None$500K$10M+

Social Security

None

Annual Social Security benefit

None$150K/yr

My Property Is Worth

$400K

Affects property tax burden

Tax burden ↓$1M$50M+

Home Buying Budget

$400K

Compared to state median home price

Hard to find$250K$5M+

Monthly Rent Budget

Don't care

Compared to state median 2BR rent

Don't care$10K/mo

Job Market

Don't care

State unemployment and job growth

Don't careHot market

Airport Access

Don't care

Direct flight destinations from state hubs

Don't careMust have hub

City vs Country

Mid-size city

% urban population

Deep countryBig city

Sunshine

Don't care

Annual sunny days per state

Don't careMax sunshine

Food Scene

Don't care

Restaurants per 100K residents

Don't careWorld-class

Political Preference

Neutral

State's political lean

LiberalConservative

Gun Laws

Neutral

State gun law grade (Giffords)

Gun Control2A Freedom

Abortion Access

Neutral

State abortion access policy

Pro-ChoiceNeutralPro-Life

Community

None

Congregations per 100K residents

AvoidDon't careSeek

Sports & Entertainment

Don't care

Pro sports teams and major venues

Don't careMust have pro teams

Cannabis Laws

Neutral

State cannabis legality

Prefer LegalNeutralPrefer Prohibition

Retiree Community

Neutral

% population 65+ (Census)

Young areaRetirement-heavy

Dating Market

Neutral

% adults never-married (Census)

Singles sceneFamily community

Safety / Low Crime

Don't care

Violent crime rate per 100K (FBI)

Don't careVery safe

School Quality

Don't care

K-12 rank (Education Week)

Don't careTop-ranked

Healthcare Access

Don't care

Healthcare system rank (Commonwealth Fund)

Don't careTop-ranked

Childcare Affordability

Don't care

Cost of living proxy for childcare affordability

Don't careMust be affordable